Core elements of the Müller Martini design language, such as the striking slat geometry and the blue ambient lighting, tied the booth into the brand identity and made it instantly recognizable as well as creating an inviting and attractive atmosphere.
Industry
Print finishing systems
Fair
drupa, Düsseldorf
Size
1,410 m²
We created a unique 45-degree architecture for the drupa booth of Swiss developer, manufacturer and distributor of a broad range of print finishing systems Müller Martini. The open booth concept offered visitors an immediate and direct overview.
Its centerpiece was a large “cockpit,” which drew in visitors from afar and set the tone for the entire presentation. This area not only served as a starting point for the intricately produced machine presentations, but also offered in-depth information via several screen terminals.
Visitors loved our modern presentation, which perfectly embodied the spirit of technological innovation that Müller Martini stands for. The beautifully presented exhibits captivated visitors and enabled them to experience our solutions first-hand.
