Industry
Mobility
Fair
INTERMOT, Cologne
Size
1,250 m²
For Yamaha Motor’s 60th anniversary, we created an opulent presentation on 1,250 square meters that covered the entire product range: From the time-honored motorcycle segment all the way to marine products, ATVs and side-by-side vehicles, and even the latest e-bikes. The layout was divided into 11 segments, all oriented towards a central area in which the most important historical Yamaha vehicles were presented on 9 pedestals arranged in a circle. That way, visitors could not only find out fascinating details about the vintage exhibits, but also draw direct comparisons to their modern successors.
Multiple distribution partners were present on site, so that particularly inspired visitors had the opportunity to purchase their new pride and joy on the spot. And if that was not enough, they could book the matching adventure trip as well!
