A Camera Shows its Colors

Polaroid Originals wants to play. This is not only apparent in the slogan “more ways to play” from the recent IFA in Berlin. Andreas Bergman designed a stand with a colorful half pipe and over-sized instant camera that was all about openness and fun. The shapes of the exhibits and furnishings were based on a skate park and were well received especially by younger visitors, who were guided through the stand along two main axes. In implementing the design, MC2 showed just how many playful possibilities there are.


IFA is the world’s leading trade fair for consumer electronics and home appliances. It took place in Berlin from August 31 until September 5, 2018.

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