IDT Brings the Ruhr Area to Frankfurt
As one of Europe’s leading manufacturers of high-quality seals, IDT paid a charming homage to the Ruhr area with its stand at this year’s ACHEMA, demonstrating true regional pride.
The curry sausage stand and advertising column, the old Piaggio three-wheeler coffee station, and the vending machines that sell machine parts instead of candy – it all makes you feel as if you were standing at the gates of a typical Ruhr area factory. Matching industrial structures tower in the background. MC² gave the company’s rather inconspicuous products an emotionally and historically interesting presentation, which truly made it stand out from the competition. A convincing message for a clear winner!