Yamaha at quadruple speed
MOVE – FEEL – RACE. Yamaha Motor’s new “three block strategy” did full justice to the brand’s high-speed image. MC2 presented the company at no less than four shows, with a new stand design, each with an area of 361 square meters: at IMOT in Munich, at the Berlin Motorrad Tage BMT, at the Hamburg Motorrad Tage and at Motorräder Dortmund.
Each core segment of Yamaha’s extensive motorcycle range was assigned a color code matching that of the relevant “highlight podium”. To ensure the motorcycles attracted maximum attention, all the secondary product segments were displayed on a white floor divided only by black lines between the segments. The polygonal architecture and black wall surfaces emphasized the spirit of the Yamaha brand: “Revs your heart”!