AET – a Hamburger in Frankfurt
When Hamburgers go on show in Frankfurt at the international pharmaceutical fair CPhI worldwide then their first choice is a setting reminiscent of Hamburg’s famous harbor.
To create the right atmosphere, MC2 interpreted the letters AET, the initials of the company’s founder Alfred E. Tiefenbacher, as three monolithic architectural elements. Two double stories and a bridge with an area of 400 m2 were linked to demonstrate their unity, The gaps served as communication spaces and joined to create a central area, at the heart of the stand.
AET is one of the leading service companies in the European pharmaceutical industry, with its focus on pharmaceutical development and registration, and API and generic sourcing.