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Branch Baby products
Exhibition Kind & Jugend, Cologne
Area 180 m²

The American company 4moms® aimed for a powerful European première with its trade fair show, and hoped to thrill the public with its display of innovative products for the very young in a special setting.

This MC2 achieved with its exclusive stand design. The various products were presented as sculptures might be, brightly lit, with informative videos demonstrating them in action. The almost entirely enclosed booth with its extravagant wooden flooring gave an impression of space, underlining the art gallery atmosphere. In contrast, the playfully stacked displays that echoed the style of the 4moms® packaging, formed a playful, brightly colored backdrop, and doubled as unusual tables.

Design is the appropriate combination of materials in order to solve a problem.
Charles Eames, American designer
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