|Fair||CPhI worldwide, Frankfurt|
AET from Hamburg, one of the leading service companies in the European pharmaceutical industry, with focus on pharmaceutical development and registration and on API and generic sourcing, wanted a presentation that reflected its communicative strength and unity.
To create the right atmosphere, MC2 interpreted the letters AET, the initials of the company’s founder Alfred E. Tiefenbacher, as three monolithic architectural elements reminiscent of Hamburg harbor.
Two double stories and a bridge linking them demonstrated unity. The gaps served as communication spaces and joined to create a central area like the agora in the cities of ancient Greece – at the heart of the stand.