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Branch Surface and aluminium finishing
Exhibition Light + Building, Frankfurt
Area 132 m²

A leading expert in surface and aluminum finishing, Alanod wanted to demonstrate its role as a beacon of innovation, following the slogan “WE GUIDE THE LIGHT.”

MC² had an enormous graphic suspended from the ceiling in a sweeping arch that spanned the entire stand diagonally – facing the main entrance and the path of the crowd just like the entire layout of the stand to draw in visitors.

In the front-facing part of the stand, the newest innovations from the “WhiteOptics” product line demonstrated the technical possibilities of diffuse light reflection on free-hanging ceiling panels. To add a high-end feel contrasting the mostly cool fair design in whites and grays, the wall was fitted with an elegant wooden facade, which created a modern yet welcoming atmosphere at the stand. But the main attraction and best spot for communicating was at the bar in the center of the stand, where guests were in excellent care.

A mighty flame followeth a tiny spark.
Dante Alighieri, Italian poet
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