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Branch Precious metal dental alloys
Exhibition IDS, Cologne
Area 270 m²

In recent years, Argen has developed from being the largest producer of precious metal dental alloys worldwide to a provider of digital dental technology products and services. A modern ambience conducive to conversation was required to showcase the expanded range of products and services IDS now offers.  

So MC² featured the company in a bright, linear design that was certainly very welcoming and encouraged conversation.  The harmonious colour scheme provided the perfect background for the generously sized counter which, together with the bistro, formed the stand's centrepiece.

Seamless shell scheme graphics covered all the exterior walls and the smooth finish guaranteed a particularly high quality implementation of the remit. The individually fitted out table display cases suited the overall concept well and provided an opportunity to present the current product portfolio, including the raw materials, with great clarity. A clear concept for a successful exhibition display.

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