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Branch Conveyers and processing for print industry
Exhibition drupa, Düsseldorf
Area 1,400 m²

The Swiss family business Ferag wanted to show off its precision products in a premium and innovative presentation at the world’s leading show for the print media industry. In addition, Ferag’s position as market leader was to be reflected in an exceptional highlight.

For the presentation of the market giant, MC² designed as huge projection screen that remained unrivalled at this year’s show. The LED installation measuring over 1,200 m², the size of a soccer field, floated like a canopy over the entire booth area, and provided a visual background for the half-hourly presentations of the equipment. During the breaks an impressive projection of the Swiss national flag demonstrated absolute “Swissness” and in the circular central area trade visitors to the Farag booth were treated to some excellent Swiss hospitality beneath a perfect blue sky.

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