MC² was to present Govi’s entire media portfolio effectively, with particular but equal emphasis on online products and printed media. The caption of this important and broad-based pharmaceutical service provider is ‘The world of pharmaceutical media’.
Visitors to the booth were greeted by a modern open design in colors in line with the Govi’s corporate image. The clear structure of the display made for easy orientation within the huge range of products. Attractive displays and a convincing choice of culinary delicacies contributed to an effective increase in length of stay. The raffle of a car was both a highlight of the campaign and a visitor magnet.