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Branch Electronics / Electronics industry
Exhibition CES, Las Vegas
Area 350 m²

MC² was asked by Hisense to find solutions to three specific problems: increasing brand awareness in the USA, demonstrating the quality, innovation and value of the company’s various product lines, and increasing the time visitors spent on the booth.

The impressive Hisense booth was on the site formerly occupied by Microsoft, so was in a prime location, and the four exclusive live performances each day resulted in a big boost to the average length of stay. The message was “Bring the world closer”, and the highlight was a video show with a virtual bird flying across the monitor located above the visitors’ heads, bursting and landing as a “real” puppet on the stage.

I will go anywhere, provided it be forward.
David Livingstone, British explorer
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