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Branch Bathroom fittings and accessories
Exhibition ISH, Frankfurt
Area 660 m² + 300 m²

KEUCO can look back on a long tradition in the manufacture of top quality bathroom designs. The products, a huge array, are long-lasting, technically innovative and their design is overwhelming. The bathroom worlds KEUCO creates synthesize contemporary aesthetics and uncompromising functionality.

MC2 designed a sculptural display, placing the products in oversized settings so that the size of the store window reflected the power of the brand, while the concept gave weight to its artistic claims. Overall the stand's architecture was reminiscent of an enormous stage set, far removed from the idea of a classic bathroom setting.

In the middle of the KEUCO display rose a flight of steps, leading to the wide open upper floor with its private lounge and public café. A water feature splitting the steps centrally was refreshing and soothing, sensuously incorporating the bathroom theme. Visitors enjoyed a grand view into and over the world of KEUCO's current innovations.


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