Koenig & Bauer
In the aftermath of recent structural changes in the sector, Koenig & Bauer, manufacturers of printing presses from Würzburg, wanted a powerful and convincing presentation of their product range and expertise.
MC² presented the company with a completely new brand concept. Not only was the 3,000 square meter KBA booth impressive, but the inviting atmosphere and the convincing live shows with the various presses gave it a powerful and professional look. An open-plan trader center in the 800 square meter double storey booth served not only as a place for relaxed meetings, but also as a generous viewing platform for the equipment presentations. The ground floor provided 30 air-conditioned cubicles, a big two-storey kitchen, office space and special areas for KBA’s subsidiaries.
Claus Bolza-Schünemann, Chairman of the Management Board of Koenig & Bauer AG and Chairman of the drupa committee: “The mood among the many visitors to the KBA stand, and their willingness to invest were excellent. Many of them praised the open and practice-based presentation of our products and services. That makes me, as the boss, particularly happy. […] And I’d certainly agree with some of our colleagues from the industry, who called this “the best drupa since 2000”.