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Maxguard

Branch compressors, air compression technology
Exhibition InnoTrans, Berlin
Area 35 m²

MC² was asked to design a simple but expressive architectural bracket to underline the Maxguard brand.

The answer was found in reduced clear forms. Half-arches were used to define the various product areas and give the display structure. The functional black and white design underlined the simple but top-quality concept of this modern trade fair presentation that included an integrated communications and information zone.

The foundation of success is a clear line with adequate deviations.
Helmar Nahr, German mathematician and economist
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