|Art||Roadshow tour of Europe|
The sports equipment manufacturer Reebok and the fitness experts Les Mills International want to revolutionize the workout. “The Project: Immersive Fitness” is also intended to focus on the multimedia experience.
With this in mind, the event professionals from Lieblingsagentur, in collaboration with MC2, created a European roadshow visiting Amsterdam, Barcelona, Berlin, London, Paris and Stockholm. The equipment installed in the sophisticated mobile “Immersive Fitness Studio” containers was designed especially to meet the special demands of the roadshow. The music was perfectly matched with video projections, providing the audio-visual basis for the elaborately choreographed group fitness programs.