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Branch Occupational safety
Exhibition Bauma, Munich
Area 100 m²

Uvex wanted to give its safety segment the same look and feel as its sports product range in order to reflect the transfer of technologies between the two branches at trade fairs.

And so, uvex safety was literally brought to shine: Picture glossy black walls with orange LED lights over laminated slate floors, free-standing glossy black product displays on Spacewall shop elements with large illuminated backdrops, two large lighting masts, and a real full-scale version of the PerfeXXion Wheel presenting the entire workwear product range.

This look and feel also reflects the fascination and exclusivity of the products – not just metaphorically.

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