Vossloh AG chose the slogan “connecting expertise” to present its strategic and operative realignment. The company’s future-oriented positioning offers answers and solutions to the most urgent challenges in rail infrastructure, and needed to be reflected in the booth’s architecture.
A modern, technical design was the architectural theme running through all the areas of activity. As in previous years, the identifying feature of the Vossloh booths was the shining white glass façade, this time further developed by the use of a blackout fabric backing. The familiar glass-floored steel bridge over the large switch exhibit was featured once again, underscoring the futuristic look.
Large luminous fabric cubes suspended immediately above the theme tables not only helped visitors’ orientation, but also ensured even illumination of the exhibits and a clean, crisp atmosphere.
And of course there were plenty of brand new exhibits and scale models providing vivid and convincing insights and outlooks!