MOVE – FEEL – RACE. Yamaha Motor’s new three block strategy was to be reflected in the stand design and do full justice to the brand’s high-speed image.
So MC2 presented each core segment of the company’s extensive motorcycle range with a color code matching that of the relevant “highlight podium”. To ensure the motorcycles attracted maximum attention, all the secondary product segments were displayed on a white floor divided only by black lines between the segments. The polygonal architecture and black wall surfaces emphasized the spirit of the Yamaha brand: “Revs your heart”!