Industry
Plastics manufacturing
Fair
K, Düsseldorf
Size
184 m²
For the fifth year in series, we had the honor of presenting the German branch of the plastics segment of the Japanese Mitsui Corporation at K in Düsseldorf. Based on the motto “Global Connections – Local Solutions,” we designed a fair stand that brought innovation and sustainability to life.
We developed interactive touch tables where visitors could explore the four topics automotive, circularity, packaging, and industrial. Another highlight was the Mitsui Creative Lab, which showcased how old carpets are recycled into functional automotive parts – a real and tangible demonstration of the circular economy at work.
A curved LED wall gave the stand a powerful visual presence, dynamically encapsulating the fair motto. In the bistro area, a photo wall featuring the worldwide Mitsui Offices and their employees showed the personal side of the global corporation, putting authentic faces with the products.
The result was an immersive brand experience that united technology, sustainability, and human connection.
Why MC² Europe? It’s obvious: Trust and superb collaboration! From day one, Jörn-Uwe Schmidt was a great partner to work with. And the entire team at MC² always brings their absolute A-game – from the first vague idea to the amazing finished product at the fair. We look forward to many more years of excellent partnership.
