Information technology

E-World, Essen

207 m²

Founded in 1970 as a software company, our customer Schleupen looks back on more than 50 years of success in the IT industry. Their new brand presentation is centered on the energetic element of water. 

The corresponding stand architecture revolved around design elements that evoke the image of a powerful waterfall. A suspended ceiling sail in the shape of the company logo made for a dynamic and futuristic appearance. Linear LED lights and animated light signals added matching digital accents to round out the overall design

The new concept for E-World demonstrated once again that MC2 is the right partner for us. The architecture is a perfect representation of our brand strategy in three-dimensional space. The bright, open, and inviting design was a hit with our visitors as well as our team and brought the entire experience to the next level.

Martina Nawrocki, Head of Marketing at Schleupen