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Yamaha.

Industry
Motorcycles

Fair
MOTORRÄDER DORTMUND

Size
460 m²

MOVE – FEEL – RACE: Polygonal exhibition areas presented the three different motorcycle categories with matching photo backdrops. A modern storefront with classic window displays facing the aisles and an open entrance area created a well-rounded experience for visitors.

The main act was a photo session celebrating the 40th anniversary of the legendary adventure bike Ténéré, where passionate motorcyclists could have their pictures taken on this iconic vehicle in front of a large photo backdrop showing a stunning desert landscape. Strike a pose!

For more than 25 years, we have had a successful partnership with MC² for international trade fairs. Our company’s products have a strong emotional impact, which is why the right presentation is crucial. We trust MC² and appreciate the excellent partnership and their expertise at setting the stage for our products.

Andy Kirner, Brandmanager PTW von YAMAHA MOTOR EUROPE N.V.