AVS Römer.

Fluid technology

Host, Mailand

90 m²

For Host Milano, the international trade fair for the hospitality industry, we created a unified, transparent look for our customer AVS Römer which offered visitors an immersive experience.

Wall panels covered in printed fabric formed a unit with the photo floor, framing the overall presentation in a colorful, harmonious way. A gigantic walk-in model of a coffee machine made a range of individual fluid technology solutions – which are what makes everyday objects such as coffee machines what they are – tangible. The centrally placed bar with its visible inner workings also visualized the complex components and processes developed by AVS Römer.