Industry
Tool manufacturing
Fair
INTERNATIONALE EISENWARENMESSE, Köln
Size
140 m²
For the latest PFERD fair booth, we created an immersive stadium environment, staging our client’s high-quality tools as desirable trophies. The cohesive presentation formed the perfect setting to show that PFERD is a brand for real winners.
To extend the energetic space beyond the available area, we incorporated a backlit wall graphic along the entire back wall of the stand, showing an energetic stadium crowd. The lawn of the stadium transitioned perfectly into the artificial turf at the back of the stand, which we complemented with a blue Tartan track floor with white markings towards the front. Every object within the stand was oriented along these marking lines, and an LED cube hovering above the scene added to the dynamic and holistic look and feel, drawing in visitors and offering a truly immersive spatial experience.
