Industry
Glass manufacturing and processing
Fair
Automechanika, Frankfurt
Size
105 m²
Our customer Pilkington needed a highly visible and striking presentation for Automechanika, the world’s leading trade fair for the automotive aftermarket. A structure consisting of three real windshields in Pilkington’s corporate color scheme formed the centerpiece of the stand, creating unique lighting effects in line with the innovative new brand concept. The reusable stand architecture was built with a focus on sustainability and integrates a range of digital features as well as impressive large-scale graphics, which was developed by our creative team along with the main slogan.
