Industry
Sealing technology
Fair
Achema, Frankfurt
Size
87 m²
Together with our customer IDT and the creative agency Haus des guten Geschmacks, we developed a communication concept for ACHEMA in Frankfurt which focuses on the idea of Meet & Greet. The concept was inspired by a symbiosis of the World Café method and an open forum.
In terms of architecture, transparent 3-D product displays at the front of the booth made visitors curious about the innovative solutions for standard and custom applications. Large-scale wall graphics in striking colors highlighted terms and concepts from the IDT universe, paying homage to the diversity of perspectives that is key to the World Café method.
