Mediengruppe Deutscher Apotheker

expopharm, Düsseldorf

567 m²

The German Pharmacists’ Media Group Avoxa is the home of many strong brands. At exopharm in Düsseldorf, we modified our customer’s proven stand design to incorporate highly effective presentation areas for six different product ranges.

The original concept based on the idea of a tree and its morphological expression is as relevant and striking as ever, and merely required moderate adjustments. Thanks to the reusability and recyclable materials incorporated into the design from day one, this was achieved with minimal impact in terms of sustainability. As new digital offerings have changed the requirements for the sizes of the individual areas, a flexible space concept like this turned out to be the perfect solution.