Industry
Printing machine manufacturer
Fair
Drupa, Düsseldorf
Size
3,000 m²
We presented our customer based on an entirely new brand concept. An inviting atmosphere and impressive live shows demonstrating various printing machines made for a highly convincing presentation for professionals in the field.
On 800 square meters spread across two levels, the open-space retailer center was a perfect setting for expert discussions and offered a sprawling view of the machine presentations. On the ground level, 30 air-conditioned meeting rooms, a large kitchen, administrative areas, and special rooms for the KBA subsidiaries rounded out the expansive display.
The KBA stand saw an excellent atmosphere and visitors were eager to invest. Many of them praised us for the open and practice-oriented presentation of our products and services.
