A central hospitality area linked the individual areas of the booth and allowed insights into the different fields of expertise at DB. The interior offered various opportunities for casual conversations, while the upper level served as a more secluded meeting area.
Industry
Mobility, transport and logistics
Fair
InnoTrans, Berlin
Size
1.058 m² + 300 m²
The concept developed by the Nuremberg-based architecture firm querwärts ARCHITEKTEN was a perfect test for our expertise at implementing such a progressive design with a clear message for the Deutsche Bahn brand. At the heart of the booth, a towering lighthouse symbolized stability and reliability, while the overall design reflected the dynamic and linear nature of DB’s railway network.
The clear-cut design language was highly recognizable from afar, projecting the brand’s message across the entire hall. Thanks to the restrained and well-structured architecture, visitors could focus on substance. Drop paper elements in the shape of plant vines created special accents reflecting the topics of sustainability and climate protection.
With MC2, I always know our high standards of quality will be met, and every project ends up hitting the mark perfectly. We have been working together for many years, building a strong relationship based on trust and mutual appreciation.
