Industry
Public transport
Fair
IAA MOBILITY, Munich
Size
3,071 sqm
It was a clear but complex task: For IAA MOBILITY 2025 in Munich, DB Regio needed two separate stands – one representing the future of local public transport, and one representing the Munich S-Bahn service. This required not only physical presence, but a convincing presentation for a strategic message: reimagining mobility.
MC² Europe joined forces with r2m Büro für Veranstaltungen to tackle this challenging project, which revolved around an innovative design concept: An immersive experience in the shape of the acronym ÖPNV (local public passenger transport) was constructed on Königsplatz, a central square in Munich. Each letter had its own purpose and meaning: Ö became the Mobility Hub, P was an exhibition, N was a partner area, and V a conference stage. Instead of some replaceable exhibition stall, the target audience found an inviting space on Königsplatz – a place to meet and spend some time, a pleasant environment with a thoughtful design. Infotainment and in-depth content were combined to enable a cohesive overall experience.
The logistical demands were considerable: More than 100 team members were involved, 40 transports had to be coordinated – with seven days to set everything up and only four to take it back down. These numbers speak for themselves!
