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Hüttenes–Albertus.

Industry
Foundry supplier

Fair
Bright World of Metals, Düsseldorf

Size
670 m²

As an internationally successful family-run business, Hüttenes-Albertus enjoys an excellent reputation for reliability and dynamic performance in the production of chemical products for foundries. These attributes had to be reflected in the stand presentation.

Our modern parametric design made a striking impression, translating the HA group’s brand communication into the third dimension on 670 m². A shape-shifting ceiling element represented the multi-faceted and ever-changing nature of the foundry chemicals industry. Suspended above the entire stand, it represented the entire bandwidth of processes united under one roof at HA.